Everyone Plays a Role in “If You See Something, Say Something®

The slogan "If You See Something, Say Something^®" was originally implemented and trademarked by the New York Metropolitan Transportation Authority (NY MTA) after a terrorist attack on September 11, 2001. In July 2010, the NY MTA granted a license to DHS to use the trademarked slogan for the purpose of implementing a nationwide anti-terrorism campaign.

The DHS campaign was launched in conjunction with the Nationwide Suspicious Activity Reporting Initiative. Since the DHS campaign’s launch in 2010, it has partnered with organizations to raise awareness in communities across the country. The campaign partners with state and local governments, federal agencies, major sports leagues, transit stations, entertainment venues, private businesses, places of worship, nonprofits, and many other types of organizations. These partnerships have been critical to the success of the campaign. Learn how your organization can participate in the campaign.

In particular, the campaign has worked closely with U.S. states and territories to determine each area's appropriate process for reporting suspicious activity, and has created bundles of campaign materials that can be used by organizations within their specific state or jurisdiction.

In 2018, DHS designated September 25 as National “If You See Something, Say Something^®” Awareness Day, also known as #SeeSayDay. On this day, DHS and its campaign partners across the country come together to remind the public to be aware of suspicious activity and know how to report it to law enforcement.

Over the years, the campaign’s materials have been redesigned and they will continue to be in the future. However, the core message has remained the same since the DHS campaign began: “If You See Something, Say Something^®.”